February 28, 2006

Toy Mobile Phones Recalled for Choking Hazard

Name of Product: iPlay My First Mobile Phones

Units: About 50,500

Distributor: International Playthings Inc., of Parsippany, N.J.

Hazard: The toy phone’s yellow antenna can detach, posing a choking hazard to young children. No injuries have been reported.

Description: My First Mobile phone is a red and blue flip style mobile phone with a yellow bear on the cover and a yellow hard plastic antenna. Inside the flip phone are five round orange numeric buttons, as well as a sun button. The phone sounds with various ring tones when the buttons are depressed. On the inside top cover on the phone is a mirror and a spinning star with a lady bug button. “Made in China” is printed on the back of the battery cover.

Sold at: Specialty toy stores nationwide from August 2002 through November 2005 for about $13.

Manufactured in: China

Remedy: Consumers should contact the firm to receive information on returning the product to receive a free replacement item of similar value.

Consumer Contact: Contact International Playthings at (800) 445-8347 anytime or visit the firm’s Web site at www.intplay.com/recall.htm