March 31, 2006

Magnetic Building Sets

Name of Product: All Magnetix Magnetic Building Sets

Units: About 3.8 million

Importer: Rose Art Industries Inc., of Livingston, N.J.

Hazard: Tiny magnets inside the plastic building pieces and rods can fall out. Magnets found by young children can be swallowed or aspirated. If more than one magnet is swallowed, the magnets can attract to each other and cause intestinal perforation or blockage, which can be fatal. This product is unsuitable for young children.

Description: All Magnetix magnetic building sets including the X-treme Combo, Micro, and Extreme sets. The sets contain 20 to 200 plastic building pieces and 20 to 100 1/2-inch diameter steel balls. The building pieces are red, yellow, blue and green, and are shaped in 1 1/2-inch squares, 1-inch triangles and cylinder rods. Some plastic building pieces have “Magnetix” imprinted on them.

Sold at: Wal-Mart, Target, Toys R Us, Fred Meyer, Design Science Toys Ltd., A.C. Moore, and other toy and arts and crafts stores nationwide. The Magnetix magnetic building sets were sold from September 2003 through March 2006 for between $20 and $60, depending on the size of the set. The replacement program does not include sets at retail.

Remedy: Consumers should stop using the magnetic sets and return the sets to Rose Art for a free replacement product suitable for young children under the age of 6. Consumers should be sure to keep all small magnet parts out of the hands of children who mouth objects, especially children under the age of three.

Consumer Contact: For additional information, contact Rose Art at (800) 779-7122 between 8 a.m. and 6 p.m. ET Monday through Friday, or visit Rose Art’s Web site at www.roseart.com