December 6, 2001                

BRIOŽ Corp. Announces Recall of Curious George Toys


BRIOŽ Corp., of Germantown, Wis., a subsidiary of BRIO AB of Sweden, is voluntarily recalling about 3,100 Curious George toys. The toys include fabric-filled mobile phones that can pose a choking hazard to young children.

 These Curious George monkey plush toys are dressed in a yellow plastic space suit with matching gloves. They have a detachable backpack with a red fabric-filled mobile phone attached. The small mobile phone is 1.25-inches by 1.5-inches, and is connected to a gray, mesh backpack by a 4.75-inch string sewn into one of the backpack's seams. A label in the collar of the space suit reads, "Curious George by BRIO." This is an "Activity George," which is written on the packaging, and is labeled for children ages 18 months and older. The back of the box reads: "Removable backpack with mobile phone!" The recalled toy has model number 32900 written on the front of the box. Specialty toy stores, Internet retailers, and mail order catalogs sold the recalled Curious George toys nationwide from July 2001 through November 2001 for about $25.

Consumers should take these toys away from children immediately and call BRIO to get a refund or replacement toy. For more information, contact BRIO toll-free at (888) 274-6869 between 8:30 a.m. and 5 p.m. CT Monday through Friday, or go to the firm's web site at Consumers also can send the toy to BRIO Corp., SAFETY RECALL, N120 W18485 Freistadt Road, Germantown, WI 53022. BRIO Media Contact: Robin Lehnert (888) 274-6869 Ext. 3506