September 17, 2003
Name
of product:
Dora the Explorer Children's Board Book
Units: 26,000
Manufacturer: Simon & Schuster Inc., of New York, N.Y.
Hazard: A plastic replica of a balloon attached to the book can detach,
posing a choking hazard to young children.
Description: The heavy-cardboard book has "Whose Birthday Is
It?" printed on the cover in yellow letters. Dora the Explorer cartoon
characters are pictured on each page. A cutout in the top left corner of book
has a small plastic replica of a balloon attached. The yellow and orange
balloon is used as a slide to reveal answers to questions in the book.
Sold at: Discount department stores and bookstores nationwide during
August 2003 for about $10.
Manufactured in: China
Remedy: Consumers should take these books away from young children
immediately and contact Simon & Schuster at the Consumer Contact number
indicated below to receive a replacement book.
Consumer Contact: Call Simon & Schuster toll-free at (800) 223-2336
between 8:30 a.m. and 5:00 p.m. ET Monday through Friday or visit the firm's
Web site at http://www.simonsays.com/subs/txtobj.cfm?areaid=183&pagename=recall
Media Contact: Adam Rothberg at (212) 698-1132.