December 15, 2005

Advantage Publishers Group Announces Recall of Children’s Books

Name of Product: Children’s Books

Units: About 41,000

Manufacturer: Advantage Publishers Group, of San Diego, Calif.

Hazard: If the clear plastic container is removed from the book’s back cover or breaks, young children can access the beads in it. This poses a choking hazard to young children.

Description: The recalled children’s activity books are multi-colored with holes in the pages to touch a variety of fabrics and to push a squeaker toy, flaps to lift, and a clear plastic container with beads. The “Amazing Baby Look and Play” activity book has a yellow star on the cover. The “Amazing Baby Touch and Play” book has a brown bear on the cover. The activity books measure about 11-inches by 11-inches, and are for children ages 12 months to 24 months. The recalled “Rattle, Rattle” board book has a magenta car on the cover. The board book measures about 5 1/2–inches by 5 ˝-inches, and is intended for children ages 6 months to 18 months.

Sold at: National book chains, discount department stores, wholesalers and distributors, and membership warehouse clubs nationwide from May 2003 through November 2005 for about $16 for the activity books and about $6 for the board book.

Manufactured in: Thailand

Remedy: Consumers should immediately take these recalled activity and board books away from young children and contact the company for a replacement book

Consumer Contact: For additional information, contact Advantage Publishers Group toll-free at (866) 748-3731 anytime or visit the company’s Web site at http://www.advpubgrp.com/recall_info121305.asp